What are your core values as a label?: HARA is a clothing label designed for you and our earth collectively. Consciously creating pieces that are soft and beautiful with sustainable and ethical practices at the core. We strive from seed to store to have practices that empower lives and rejuvenate the earth.
How are you ensuring the ethical treatment of all those in your supply chain?: Farm - At this stage we are sourcing our fabric from reliable farms in Asia. I plan to directly visit the farms and factories (where the thread is made) to make sure they are paid fairly, the working conditions are sustainable and what HARA can do to improve the conditions. Over the next year I am creating a small informative video to be transparent on how HARA functions “seed to store”, how we are sustainable and how our direct involvement with all elements in the process impacts the lives of those in the supply chain and ensures ethical practices are maintained.
Production - I work one on one with all those involved in the production process (tailor, production assistant, production manager). We have a small team in Indonesia that I work with. Fair living wages, fair working conditions, days offs and gratitude is just the baseline for those working with HARA in production. I chose to work with a family production business in Indonesia because as HARA grows they grow, their life improves and they support each other through this. Bringing these standards into countries that are known to be taken advantage of is a big part of HARA and the work we do.
From the beginning putting the priority on ethical practices was where I wanted all my energy to go so that as we grow this will grow with us and set a standard for the industry.
How are you considering the environmental sustainability of your products?: The environmental sustainability is at the deep core of HARA. I started HARA because i felt the issues in the fashion industry so deeply and the destruction it was causing. Consistently I was thinking “surely there is another way”. I went to India and around other parts of Asia and saw first hand the negative impact this industry was having on natural resources, on drinking water, on our earth and I wanted to make a change.
When starting HARA my first step was what fabric will I use. What fabric in this moment is most sustainable. I chose bamboo. The pesticides commercially grown cotton uses is so damaging, it contaminates the earth and all life that is exposed to it. I was turned away from organic cotton due to the large amount of water and land space needed to grow organic cotton, making it an unsustainable change globally. Bamboo uses no pesticides, hardly any water or land space and it can grow up to a metre in a day. Environmentally bamboo is an amazing renewable resource.
At HARA we dye all our fabrics using natural dyes. These dyes are made from fruits and trees and the waste goes back into the earth to nourish surrounding jungles in Indonesia. Chemical waste is a large contributor to contaminated water, so it was never a choice to dye naturally or not because in no way is chemical dying sustainable.
We use no plastics in production and in packaging. All bags are delivered in bamboo bags to be reused. Single use plastic is taking over the oceans and polluting our earth. Especially in places like Indonesia where they don’t have the systems set up to deal with the overload of plastic that comes in on the coast.
What are you committed to getting better at?: Our journey is to forever be finding the most sustainable and ethical ways to move as a business in the fashion industry. Asking ourselves everyday if we could work with the environment in a more sustainable way than yesterday. The fabric we use has a direct impact on the environment so we are committed to the end to always being open minded with what we are using and the impact that is having on life on earth. This is a journey of teachings and growth as a species to start bringing the awareness beyond ourselves and push it to the larger life around us. What we wear can no longer be only about what it looks like, we have to start caring about how it came to be.
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