What are your core values as a label?
Saltysea aims to create an ecologically friendly, socially aware, community by embodying our core values as a label. Our core values define how we do business at Saltysea, how we treat people and what we ultimately stand for.
Our core values at Saltysea are:
Appreciation and Compassion - for everything we do, we appreciate everyone involved in creating, supporting, and bringing Saltysea to life. We are compassionate about what we do, who we are, and the positive impact we leave on the world.
Loyalty and Trust - is a huge part in what we believe, communication stands at the core of building any relationship so at Saltysea we believe in listening to each other, showing people we care, about them and the planet we so gratefully get to live on, and also helping each other, supporting one other and by doing so we create a richer and more positive relationship with everyone around us.
Excitement - we believe in creating excitement, inspiring the people in our community to share Saltysea, and providing a great customer experience throughout the whole process, from hearing about Saltysea to receiving Saltysea.
Integrity - we highly value building strong solid relationships with everyone we touch, from our suppliers, to our manufacturers, all the way to those we collaborate with, our supporters and buyers.
Innovation - we understand innovation is constantly surrounding us and we believe in the importance of being open to receiving it. To ditch the status quo, think outside the box and inspire a positive change in the world.
Giving Back - a huge part in creating Saltysea was to have the ability to give back to the world on a bigger scale. We believe in making a lasting impact on the world. Helping people become more socially aware of what they are wearing, where it comes from and how it's made, to teaching mentally and physically challenged children to surf with our first charitable effort, The Tidal Effect: Lease of Life Campaign. Giving back is a huge part in the growth and future of Saltysea.
How are you ensuring the ethical treatment of all those in your supply chain?
The first step, the golden rule, was to get to know my suppliers and manufactures, not just on a business level, but also on a personal level. By flying to where my manufacturers are located and confirming everything I was told, and read, was the living, breathing, truth of how they operated their business and how they treated their staff. Once confirmed I then built relationships with those down the supply chain, ones providing the fabric, to where it was dyed, and the whole process. Transparency was a huge part in ensuring the ethics were maintained throughout the supply chain, past the first tier. To ensure the ethical treatment, my goal is to fly overseas each year and check in - continue building the trust between myself and all those in the supply chain.
How are you considering the environmental sustainability of your products?
By working closely with a company called Econyl, we have an innovative and sustainable way to bring our swim suits to life. To create our products ultimately from waste in a continuous loop. Nylon waste is collected from all over the world and delivered to Econyl's waste treatment centre, abandoned fish nets are collected from the sea and delivered to Econyl.
The waste recovered comes from:
POST-CONSUMER FISHING NETS (spent fish farming nets and ghost fishing nets)
FLUFF (the upper part of old, spent Nylon carpets)
PRE-CONSUMER INDUSTRIAL PLASTIC WASTE YARN DISCARDS
FABRICS SRAPS Human ability plays a huge part on the impact on the environment, so we are trying, one step at a time to put environmentally sustainability first, and create products that are in the interest of protecting the natural world.
What are you committed to getting better at?
We're committed to getting better at learning more about the impacts the fashion industry has on the world. What better than being at the heart of it, when wanting to make a positive change. We're committed to making our fitness range ethical throughout each tier, and bringing great, sustainable, products out in every collection. We are committed to moving everything we do towards environmental sustainability.
Click here to check out the full collection